Arjuna and Krishna—on the chariot, just before the war

Gita Jayanti is the annual observance of the day Krishna spoke the Bhagavad-gita to Arjuna on the battlefield of Kurukshetra. Krishna devotees around the world traditionally celebrate this day by reading the whole Gita—all seven hundred verses—in which Krishna instructs Arjuna about the nature of the soul, yoga, karma, transcendence, and how to attain the ultimate perfection of human life.

This is also a day when followers of the Gita make efforts to present friends, relatives, co-workers or even total strangers with their own copies of this incomparable book of essential, timeless spiritual wisdom. Point being, everyone deserves to know what the Bhagavad-gita teaches. It’s that important.

So, in honor of Gita Jayanti, Krishna.com is having a unique Bhagavad-gita sale, offering the lowest possible prices on every edition of Bhagavad-gita As It Is in our warehouse.

There has never been a better time to buy a Bhagavad-gita for someone—even if that “someone” is you. So, stock up. Give some as gifts. If these prices were any lower, we’d get in trouble!

“Anyone … who tries sincerely to present Bhagavad-gītā as it is will advance in devotional activities and reach the pure devotional state of life. As a result of such pure devotion, he is sure to go back home, back to Godhead.” (Bhagavad-gita As It Is, 18.68, purport)

We may be crazy to sell Bhagavad-gitas this cheaply, but our insanity is temporary—prices are good until November 28, 2009 (Gita Jayanti day), or while supplies last. Check out our sale prices now.

thanks to dandavats.com for the picture of Krishna and Arjuna