Because a devotee of Lord Krishna is desireless, he is peaceful. Fruitive workers desire material enjoyment, jnanis desire liberation, and yogis desire material opulence; therefore they are all full of desires and cannot be peaceful.—Sri Chaitanya, Chaitanya-charitamrita, Madhya 19.149
There are as many goals as there are people, but all goals other than pure love of God can be put into three categories:
Each goal has varying degrees of benefit. But each goal, along with its benefits, is material, temporary, and based on selfish desires, no matter how enticing or seemingly lofty.
While living in the material world, we naturally pursue temporary goals. But when love of God gradually begins to awaken within the heart, we souls naturally lose interest in temporary things that offer us no ultimate benefit.