Krishna.com Spring Fundraising Drive: Krishna.com is a non-profit organization that depends on your donations to operate. It takes (only) $6,500 each month to run Krishna.com's web department, with a dedicated staff of 5 people and dozens of volunteers, reaching more than 7 million households in 194 countries. Please join our family of supporters and give a donation to support this important project.

BG Chap 14 - The importance of devotional service

The living entity, although Brahman by nature, has the desire to lord it over the material world, and due to this he falls down. Due to the association of these three modes, his desire to dominate the material world is there. By engagement in devotional service in full Kṛṣṇa consciousness, he is immediately situated in the transcendental position, and his unlawful desire to control material nature is removed. Therefore the process of devotional service, beginning with hearing, chanting, remembering—the prescribed nine methods for realizing devotional service—should be practiced in the association of devotees. Gradually, by such association, by the influence of the spiritual master, one's material desire to dominate is removed, and one becomes firmly situated in the Lord's transcendental loving service.