There's a dedicated team of people working at the Krishna.com office and warehouse to share Lord Krishna’s teachings with more than 2700 visitors a day (985,239 per year) from 228 countries, territories and islands. This time of year is when Krishna.com’s annual bills are due, such as property tax, insurance, and email newsletter services, adding up to several thousand dollars. We need your help to keep Krishna.com alive and vibrant. Please give a donation.

BG Chap 14 - The importance of devotional service

The living entity, although Brahman by nature, has the desire to lord it over the material world, and due to this he falls down. Due to the association of these three modes, his desire to dominate the material world is there. By engagement in devotional service in full Kṛṣṇa consciousness, he is immediately situated in the transcendental position, and his unlawful desire to control material nature is removed. Therefore the process of devotional service, beginning with hearing, chanting, remembering—the prescribed nine methods for realizing devotional service—should be practiced in the association of devotees. Gradually, by such association, by the influence of the spiritual master, one's material desire to dominate is removed, and one becomes firmly situated in the Lord's transcendental loving service.