BG Chap 14 - The mode of passion binds the soul
The mode of passion (rajas) consisting of pleasure in the form of mutual attraction between men and women, and which gives rise to longing for the unattained sense objects and attachment to the attained, binds the soul with desires for action to attain those goals. Thus the embodied soul is bound to fruitive actions. The person in the mode of passion sees everything colored by his unlimited desires, and he experiences tṛṣṇa-saṅga, a thirst for boundless enjoyment. Rajas is identical with the mutual affection between and women (rāga), since that affection is the cause and effect of increased rajas. Rajas gives rise to the desire for sense objects such as sound, and the desire for association with sons, friends and other people. When one does not attain one’s desired objects, one develops desire (tṛṣṇa), and when one obtains one’s objects, he develops attachment (saṅga). The actions one does to attain these things eventually enables one to attain those objects, which are means for enjoying the results of his action. Thus one is bound. The whole material world is more or less in the mode of passion. Modern civilization is considered to be advanced in the standard of the mode of passion. Formerly, the advanced condition was considered to be in the mode of goodness.