BG Chap 7 - The nature of those who surrender to demigods
The ärta, arthärté and jijïäsuù after many births by the mercy of devotees gain sukåti and surrender unto Kåñëa. Others who do not have such sukåti continue on the path of birth and death and surrender unto the demigods.
Those whose intelligence has been stolen by material desires surrender unto demigods and follow various rules under the control of their low natures. The sakāma bhaktas worship Kṛṣṇa, who respond to them. But people with no intelligence and have desires, worship the devatās to remove their suffering and gain immediate happiness. They think devatās like Sūrya immediately give relief from afflictions like sickness, whereas Viṣṇu will not. In fact, Kṛṣṇa does fulfill the desires of His devotees and He simultaneously purifies their hearts. The nature of the less intelligent is such that it makes them opposed to surrendering to Kṛṣṇa. Such people continue to take birth. The worshipers of demigods are motivated by small desires and do not know how to reach the supreme goal, but a devotee of the Supreme Lord is not misguided.