SB 1.2 - Glorifying the real object
Therefore with one pointed attention, with mind dedicated only to bhakti, devoid of karma and jñāna, one should constantly hear about, glorify, remember and worship the Lord, who is the protector of the devotees. Without the principles of hearing, glorifying, remembering and worshiping, no one can exist. Religion without devotion is toil. Jīva Gosvāmī says bhakti is the desire to regularly hear the name and glories of the Lord. In modern society all activities are more or less dependent on hearing and glorifying. By propaganda any insignificant man can become and important man. But such false glorification of unqualified men can bring no good either for the man or for the society. The actual object of glorification is the Supreme Lord, who is the creator of everything. The tendency to glorify others must be turned to the real object of glorification – the Supreme Being. And that will bring happiness.