SB 1.5 - The glory of Śrīla Prabhupāda
A saintly person is always absorbed in glorifying the Lord because by broadcasting the holy name and fame of the Lord, the polluted atmosphere of the world would change. In the age of Kali there is always quarrel on slight provocation. There is systematic propaganda to stop glorification of the Lord. Thus there is a great need to disseminate the message of Bhāgavatam all over the world. If this message is received only by the leaders of the world, there will be a change of heart, and naturally the people in general will follow them.
Śrīla Prabhupāda says that his attempt to write Bhāgavatam to revive God consciousness and re-spiritualize the world would be fraught with difficulties. He says there would be many literary discrepancies despite his honest attempt to present it in a proper way. But he was confident that his attempt would succeed due to it being an honest one to glorify the Lord. After all, it is a technical science of spiritual values, and if this great literature of Bhāgavatam is understood by the people, there would be success. Śrīla Prabhupāda indeed succeeded in respiritualizing the whole world with Kṛṣṇa consciousness.
The world is full of so many unwanted literatures filled with materialistic ideas of sense enjoyment. People in general want to read but because their minds are polluted they want such literatures. Thus transcendental literatures like Śrīmad Bhāgavatam will not only diminish the activities of the corrupt mind in general, but also will supply food for their hankering after reading some interesting literature. Systematic propaganda for popularizing reading of Bhagavad gītā and Śrīmad Bhāgavatam, would act like sugar candy for the jaundice-like condition of sense gratification.