SB 1.9 - Kṛṣṇa's affection for His devotees

Despite His being equally kind to everyone, Kṛṣṇa graciously came before Bhīṣma, while Bhīṣma was ending his life, for Bhīṣma was His unflinching servitor. This is another of His anubhāvas, for it was actually to show mercy to Yudhiṣṭhira that He came before Bhīṣma. Having unflinching faith in the Supreme Lord as one’s protector, friend and master is the natural condition of eternal life. A living entity is so made by the will of the Almighty that he is most happy when placing himself in a condition of absolute dependence. But when the living entity tries to lord it over, he falls down. Bhīṣma had no bodily relation to the Lord, and so his attraction to the Lord was due to the intimate relation of the soul. Yet because the relation of the body is very pleasing and natural, the Lord is more pleased when He is addressed as the son of Nanda, the son of Yaśodā, the lover of Rādhārāṇī. This affinity by bodily relation with the Lord is another feature of reciprocating loving service with the Lord. Bhīṣma, being aware of this, addressed the Lord as Vijaya-sakhe, Pārtha-sakhe etc. The best way to establish our relation in transcendental sweetness is to approach Him thru His recognized devotees.