SB 1.9 - There is nothing but Kṛṣṇa
Bhīṣma said the Personality, who the king thought to be his maternal cousin, dear friend, well wisher, counselor, messenger etc, is that very Personality of Godhead, Śrī Kṛṣṇa. This shows the anubhāvas or actions performed by Kṛṣṇa out of deep love. The Lord, out of His causeless mercy, performs all kinds of service but still retains His position as the Absolute Person. To think of Him as an ordinary person is the grossest type of ignorance. His actions like being a messenger are not a deviation of His mind. Being the Absolute Lord, He is present in everyone’s heart. He is equally kind to everyone and is free from the false ego of differentiation. Therefore, whatever He does is free from material inebriety. Being the soul of everyone, there is nothing but Kṛṣṇa. Everything and everyone is the manifestation of His energy, and thus He is present everywhere by His energy, being non different from it. The sun is identified with its rays. Similarly the Lord is distributed by His different energies. Because there is no one else, He has no pride.
He is the supreme guidance of all, being situated in everyone’s hearts, and thus He is already the chariot driver and counsel of all living beings. There is no superior or inferior action because of His absolute spiritual identity, and so He does not feel inferior by becoming the chariot driver of His pure devotee. Even though He is the Supersoul and thus equal to all, and because everything that exists is His potency, still being controlled by the love of His devotees, Kṛṣṇa thinks He is their friend or kinsman. A devotee being filled with prema, does not consider his suffering caused by sinful acts that he alone has performed, to be suffering because of his prema. Thus the Lord who is full of all powers and is bliss personified can have no suffering from His actions of prema