It’s that time of year again when we need to ask for your help to keep this important project going. Behind the scenes at you’ll find a dedicated team of devotees who work on improving the website, adding new content, taking care of thousands of visitors and their inquiries each month. You’ll also find an office building under renovation, with insurance, property taxes and utility bills. It’s that time of year when we need to pay our annual fees for hosting on several web servers. Every good endeavor requires some money to continue, so also Please help us spread Sri Krishna’s message on the Internet by contributing a donation. You can give a one-time gift, or become a monthly patron. Click here. (Thank you!)

Krishna’s Names

Just as we may have different names according to our various roles—Mommy, Dr. Jones, Sweetheart, Professor, Your Honor—so does God. And since God is unlimited, He has innumerable names.

The names can be generic terms, such as “God” or “the Absolute Truth.”

They can be in Sanskrit, such as Govinda, Gopala, or Shyamasundara.

They can be in other languages, such as Yahweh and Allah.

The name Krishna, which means “the all-attractive One, ” implies that each of us has an eternal relationship with God and we are always drawn either to Him directly or to His energies.

God and His names are identical, so by speaking them we enter His purifying company. Regularly reciting, singing, or chanting His names awakens our innate love for Him and gains us release from bondage to matter.