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What is it like to love God?

Pure love for God is rare in this world because it requires that one desire nothing for oneself. A person who has awakened his or her pure love for Krishna does not ask Krishna for anything other than the privilege of serving Him. Pure devotees of Krishna don't even worry about returning to the spiritual world because they are fully satisfied in serving Krishna anywhere.

Loving Krishna is our true nature, and in the transcendental happiness of that love all the miseries of life disappear. Because Krishna is supremely captivating, loving Him is ever-fresh.

Pure love for Krishna is so powerful that it conquers Krishna Himself. As shown in Krishna’s relationships, revealed in the Vedic scriptures, in the intimacy of love His devotees often tell Him what to do, and He spontaneously obliges.

A pure devotee of God naturally has an ideal character. Because pure devotees love God completely, they love everything in His creation, understanding that it is dear to Him. They see all living beings—in every species—as children of God and strive not to harm them. In fact, they dedicate their lives to the welfare of all creatures by working for their spiritual awakening.