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New Anti-Smoking Ad Campaign

Interesting to see that yet another hard-hitting anti-smoking ad campaign is about to be released here in Britain. Although there’s been drastic changes here in the past ten years, there are still so many smokers who cannot conceive of the devastating cancer that lies ahead for them.

In my childhood – in the 1950s and 1960s – just about everyone smoked – and they smoked everywhere. My local cinema was so smoky you had to look through a fug to actually see the screen. Trains, buses, restaurants, pubs and clubs, schools and even in doctor’s surgeries. The doctor might even be smoking when you went to see him!

Now things have changed, and I am stunned that things have changed so much in a relatively short space of time. Now if you want to smoke you have to leave the public building you’re in and stand out in the street,no matter what the weather. But despite this, the intelligent, thoughtful, health-loving British public just doesn’t get it: smoking kills. And its not propaganda.

There are still 8 million smokers in this country; that’s one in every five adults. Last year 800,000 tried to give it up completely, and half of them were successful. That’s great news.

But half of all smokers – that’s 4 million in this country – will go on to die from smoking-related diseases. That’s a crying shame. And in a country where health is paid for from public taxation – not by the insurance company or by the person who is ill – that places a significant drain on public finances. 4 million people needing expensive cancer care is very expensive. Its also wrong if people who made a decision not to smoke are indirectly forced to pay for the healthcare of those that do. And with the financial recession there’s less money to pay for sick people.

Maybe that’s why the government in the UK is working hard to discourage smoking. At least they’re paying £2.5 million for this new campaign that starts soon. But with total tobacco revenue standing currently at £12 billion it would seem that they’re not trying all that hard.

Here’s the new campaign: